Advertising & affiliates.
Our approach to possible advertising and affiliate links, including how readers would be informed.
Modern Parenthood aims to be a useful independent publication. To support hosting and future editorial work, we may eventually display advertisements, publish clearly identified sponsored material or use affiliate links for relevant products and services.
What is an affiliate link?
Affiliate links are URLs that allow a retailer or affiliate network to recognise a referral. If a reader follows a tracked link and completes a qualifying purchase, the publisher may receive a commission. Terms, prices and availability are set by the retailer and can change. We encourage readers to compare safety information, fit and current offers independently.
What's on the site today?
This initial static publication does not include active affiliate tracking links, third-party display advertisements or sponsored product placements. The disclosure explains the standards that would apply if those features are introduced. We will update this page and our privacy policy before activating third-party advertising or tracking technology.
How will recommendations be treated?
We don't claim to have hands-on tested products unless we actually have. Buying guides currently explain what to check rather than pretending to rank untested models. Material commercial relationships will be labelled clearly near relevant content, and sponsored content will be distinguishable from editorial work. Safety concerns and independent judgement should never be suppressed by a commission.
Questions
Send advertising, affiliate or disclosure enquiries via the contact page. You can also read our editorial standards.